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Archive for December 2nd, 2015

Originally published in the Pacific Coast Bulletin, May-June 1916

Newcastle cartoon 1916This was a prize ad.

The sales of Newcastle coal, as a direct result of this cartoon of Senator James Hamilton Lewis, formerly of Washington but now of Illinois, and Mr. Josiah Collins, Seattle capitalist, amounted to $5,360 and the ad cost approximately $50.

Seattle coal buyers immediately sent in their orders when they say these prominent citizens pushing the Newcastle product. So great was the demand for this fuel after the prize ad appeared in the newspapers that the Pacific Coast Coal Company’s sales and mine forces were worked overtime to fill the orders.

Strange as it may seem, the cartoon pictured actual events in the lives of Senator Lewis and Mr. Collins, who at one time did handle Newcastle coal on the Seattle waterfront.

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